Hong Kong Entrepreneur publishes 5,000 copies per issue. More than 70% are circulated to over 3,700 member-companies of the Association and nearly 30% are circulated to government departments, consular corps, hotels, leading trade and industrial associations, and direct subscribers.
Readers' Profile Breakdown
Businesses engaged by member-companies of the Association are as follows (figures as at January 2005):
|
|
| Chemical |
2% |
| Electronics & Electrical Products |
13% |
| Foodstuffs & Beverages |
6% |
| Garment |
21% |
| Jewellery, Watch & Clock |
4% |
| Plastics & Toys |
12% |
| Machinery & Equipment |
4% |
| Metal Product |
8% |
| Textile & Spinning |
4% |
| Trading & Services |
8% |
| Miscellaneous |
18% |
|
Advertising Rates
Four-Colour
|
Position |
Size |
HK$ per issue |
|
| Inside Front Cover |
Full Page |
12,400 |
| Inside Back Cover |
Full Page |
11,500 |
| Outside Back Cover |
Full Page |
14,300 |
| Centre Spread |
Double Page |
21,000 |
| Inside Page - R.O.P. |
Full Page |
10,500 |
|
Half Page (Horizontal) |
7,000 |
|
Half Page (Vertical) |
7,000 |
|
1/3 Page (Horizontal) |
4,600 |
|
Black & White
|
Position |
Size |
HK$ per issue |
|
| Inside Page - R.O.P. |
Full Page |
7,500 |
|
Half Page (Horizontal) |
5,000 |
|
Half Page (Vertical) |
5,000 |
|
1/3 Page (Horizontal) |
3,300 |
|
Insertion
Insertion(folded size) should be under A4 size.
| Weight per insert |
Price per insert |
|
| Under 30g |
$2.50 per insert |
| Over 30g |
$2.50 per insert+ extra postage fee incurred |
|
Remarks :
* RED: B/W rates +10%
* Fixed Position Loading: ROP rates + 15%
* Additional Spot Colour: + 20 % each
* For advertorial advertisement, please call 2542 8642.
Frequency Discount
Discount will be offered to clients who place 3 or more insertions (in one contract) within a year:
| 3 insertions or more |
5% |
| 6 insertions or more |
10% |
| 9 insertions or more |
15% |
| 12 insertions or more |
20% |
Member Discount
CMA members who advertise directly without going through recognized advertising agencies are entitled to a 15% discount.
Specifications
Advertisement Size(mm睝μ)
|
|
| Trimmed Size |
286 x 210 |
| Centre Spread / Spread |
265 x 395 |
| - Bleed Spread |
296 x 430 |
| Full Page |
265 x 185 |
| - Bleed Page |
296 x 220 |
| Half Page |
|
| - (Horizontal) |
120 x 175 |
| - (Vertical) |
245 x 83 |
| 1/3 Page (Horizontal) |
80 x 175 |
|
Magazine Format
Offset on art paper and saddle stitch binding. Paper used for cover: 157gsm art paper. Paper used for text: 95gsm matt art paper.
Material Requirements
Black & White : film positives with proofs and mechanicals
In Red & Four-Colour : colour separated positives with progressive proofs and mechanicals
Screen : 175 lines
Booking Deadline : 15 days prior to publication date
Material Deadline : Film to be delivered 10 days prior to publication date
Terms of Payment : Invoices are due for payment within 30 days of the issuance date. Cheques should be made payable to "The Chinese Manufacturers' Association of Hong Kong".
Enquiries : For bookings or further details, please contact Public Relations & Publications Division
at Tel: (852)2542 8642 Fax: (852)2541 4541.
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