Hong Kong Brand Development Council
¡X Steering our industries towards brand-building,
and developing Hong Kong into a brands hub
The Council is established on the principle of ¡§Market leads, Government facilitates, Community supports.¡¨ Apart from having invited Government officials as Honorary Patrons and Honorary Advisors, the BDC has a prestigious General Committee comprising representatives from a variety of sectors, such as manufacturing, commerce, academics, and professional services. A devoted secretariat and several working committees including ¡§Hong Kong Top Brand Assessment Board,¡¨ ¡§Promotion and Advocacy Committee¡¨ and ¡§Technical Advisory Committee¡¨ have been set up as the operational arms to carry out the Council¡¦s various initiatives.
All organizations in sympathy with the objectives of the BDC and in support of the development of Hong Kong brands are welcome to join the BDC as Corporate Member. Members have the right to attend and vote at general meetings of the Council and can enjoy a bevy of privileges.
BDC would strive to develop itself into a collective voice for advocating brand development and a facilitator for the formulation and implementation of Government¡¦s related policies, while serving as a ¡§one-stop¡¨ platform to facilitate the branding initiatives of local companies. It has been playing an active role in every key area, sharpening leadership in the field of brand accreditation, promotion, incubation, research, exchanges, education and international cooperation. Besides hosting the renowned ¡§Hong Kong Top Brand Awards,¡¨ ¡§Hong Kong Top Service Brand Awards,¡¨ and the ¡§Hong Kong Top Brand Mark Scheme,¡¨ the BDC has been actively participating in various exhibitions, product showcases, and other promotional events, both domestically and overseas. Moreover, a number of training, research, study, and inter-company exchange/association programs as well as public education campaigns have been rolling out under the Council¡¦s aegis, as part of its efforts to step up brand awareness among local enterprises and the public in general.
The tidal wave of globalization, coupled with the rise of knowledge economy, has ushered in a ¡§brand era,¡¨ where brand-building is becoming a must strategy for an organization to stay competitive. Hand in hand with our industries, Hong Kong Brand Development Council is devoted to promoting ¡§Made by Hong Kong, Originated from Hong Kong¡¨ as a world-class label and developing Hong Kong into a star-studded brands hub.