CMA Directory of Members 2010

Informative – 201-pages bilingual directory with information on about 2000 member companies
Long Shelf Life – an essential guide for your business that has a two-year shelf life 
User-Friendly – with 2 indices for quick and easy search【Price: HK$400】

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The Parade of Hong Kong Top Brands

 "The Parade of Hong Kong Top Brands" is jointly presented by the Hong Kong Brand Development Council (the BDC) and the Chinese Manufacturers’ Association of Hong Kong (the CMA), as the official publication for the Hong Kong Top Brand Awards, Hong Kong Top Service Brand Awards, Hong Kong Emerging Brand Awards, Hong Kong Emerging Service Brand Awards.

It takes stock of the developmental trajectory of the Awards, and also collects the success stories and precious experience of winning brands. 【Price: HK$250】

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Case Book on “Ready to Go: SMEs’ Winning Strategies for Brand Development”

Under the SME Development Fund of Trade and Industry Department, the Hong Kong Brand Development Council has joined forces with the CMA and the Asian Centre for Brand Management (ACBM) of the Hong Kong Polytechnic University to implement a research and training project namely “Branding for Returns: The Path to Strong Brands for SMEs”. As a culmination of the project, a Case book entitled “Ready to Go: SMEs’ Winning Strategies for Brand Development” published at the end of February. The case book documents the brand-building processes and experiences of some 20 Hong Kong SMEs, provides local SMEs an effective theoretical framework for reference as well as pertinent best-practices for benchmarking in branding.

Download the Redeem Form of Case Book