Starting from 2010, the BDC and CMA organize the “Hong Kong Emerging Brand Awards” and “Hong Kong Emerging Service Brand Awards” every year. By selecting up-and-coming young brandnames aged less than 8 years, they aim to encourage the industries especially SMEs to embrace an enterprising spirit and to enhance the value-added attributes and the competitive edges of Hong Kong products and services through brand-building.

To be eligible, an entry brandname for the Awards should be established in Hong Kong or have substantially close relations with Hong Kong; and the entry company should have been registered in Hong Kong, and possess exclusive rights to fully control the production, distribution or other operational activities under the entry brandname.
Entrants have to go through a rigorous vetting process comprising Review of Judging Panel and On-site Assessment. The judging is primarily based on six criteria, namely Reputation (Hong Kong, Mainland & Overseas), Distinctiveness, Innovation, Quality, Image, as well as Environmental Performance & Social Responsibility.

Please browse BDC's official website (www.hkbrand.org) for more details of the Awards.