HKBPE Caring For the Community Programme
Launched by the CMA in 2011, the “HKBPE Caring for the Community” programme dedicates a portion of the profits from the Hong Kong Brands and Products Expo for various social initiatives.
In 2017, HK$4 million was donated under the programme to provide underprivileged medical, educational and social assistance, and cash for them to shop at the HKBPE and Hong Kong Food Carnival.
Supporting Social Enterprises
With the assistance from Home Affairs Department and Social Welfare Department, the CMA also provides complimentary booths at the HKBPE for social enterprises. This initiative aims to help these enterprises increase public awareness and support their causes to help disabled, the minority and women to integrate into the community.