In Style • Hong Kong 2018

Date: September 2018
Venue: Ho Chi Minh City, Vietnam
Website: http://www.instyle-hk.com/2018
 
Summary:
In Style • Hong Kong is a large-scale signature promotion campaign organised by the Hong Kong Trade Development Council (HKTDC) with an aim to highlight Hong Kong’s vibrant and unique lifestyle and creativity, and to showcase our branded and design-led products as well as present our world-class services, which together have established Hong Kong as a leading trendsetting city in the region. This high-profile promotion will include a trade expo showcasing a wide array of quality branded and design-led lifestyle products from Hong Kong, a service symposium featuring a range of business services, a high-level gala dinner welcoming prominent officials and business leaders from Vietnam and Hong Kong, and a series of citywide promotions to engage Vietnamese consumers.
 
Key Elements:
In Style • Hong Kong Expo
Date: 20-21 September 2018
Venue: GEM Center, Ho Chi Minh City, Vietnam
Summary:  The In Style • Hong Kong Expo is a B2B exhibition showcasing Hong Kong’s leading branded and designer-led lifestyle products. Expected buyers in attendance include importers, distributors, retailers, e-tailers, mail-order houses, department stores and specialised stores in Vietnam and other neighbouring ASEAN countries. 
Symposium

Date: 20 September 2018
Venue: GEM Center, Ho Chi Minh City, Vietnam
Summary: The Hong Kong – Vietnam Business Cooperation Symposium will highlight how Hong Kong’s world-class business services including design, branding, logistics, e-commerce etc. could facilitate Vietnamese companies to expand business worldwide, particularly in the Chinese mainland market.

Gala dinner
Date: 20 September 2018
Venue: Intercontinental Hotel Saigon, Ho Chi Minh City, Vietnam
Summary: The exclusive and high-level gala dinner will be organised to welcome prominent officials and influential business leaders from Vietnam and Hong Kong.  The special occasion provides an effective platform for businessmen to network and appreciate the rich cultures of both sides.

Citywide Promotion
A series of promotion will be launched to highlight Hong Kong’s dynamic lifestyle elements via design-led and creative products, trendy fashion and unique culinary experience.  Hong Kong Galleria will also be set up at local retail stores to promote Hong Kong lifestyle products, while local merchants and restaurants around the city will be engaged to offer discounts and incentives to Vietnamese consumers.