MarketingPulse Webinar Series 3: Communications for Recovery: The Power of Authentic Voice (Supported by CMA)

Date: 14 Jul 2020 (Tue)
Time: 3:00pm-4:00pm
Fee: Free
Language: English (No simultaneous interpretation service provided)
Contact Person: Ms Zoie Yeung
Tel: 2584 4415
The captioned is organised by HKTDC and supported by CMA. The topic is "Communications for Recovery: The Power of Authentic Voice". Recovery and resurgence communications in 2020 is not just about economic survival and revival. It is now about social reckoning, emotional recovery, the resurgence and emergence of doing what’s right, for all of society and all stakeholders. This session looks at the importance of the authentic voice – from brands and leaders – in rebuilding trust, confidence and community at a time of unprecedented change. It will discuss how communications professionals can help shore up a company’s immediate term survival, while also keeping one eye on the people that will enable its long-term success – employees, customers, partners and the wider stakeholder community.
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