The 7th Hong Kong Food Carnival brings new experience to visitors
with the brand new Southeast Asian Themed Zone

Organised by The Chinese Manufacturers’ Association of Hong Kong (CMA), the 7th Hong Kong Food Carnival will take place from 27 October to 4 November 2018 at Kwai Chung Sports Ground.  This 9-day carnival will be filled with innumerable hot deals, delightful entertainment, delicious local and international food and drinks, making it a must-go event for food and carnival lovers once again.

Inaugurated in 2009, the Hong Kong Food Carnival (the carnival) has evolved into one of the most popular food events in the city, attracting many renowned exhibitors and visitors.  This year, the CMA continues to surprise visitors with lots of new elements. A major highlight of this year’s carnival will be the newly introduced Southeast Asian Themed Zone.

A Brand New Southeast Asian Themed Zone
CMA Vice President cum CMA Exhibition Services Limited Chairman Mr Marvin Hsu said at the press conference today (15 October), “Southeast Asian countries are the favourite destinations for Hong Kongers to escape to, not only because they are nearby, but they also offer a lot of mouthwatering Southern Asian delicacies, all under one roof.”  In addition, there will be a photo-taking zone with Eastern style props and a series of stage performance and activities for visitors to experience many diverse cultures across the region. These include traditional Vietnamese and Thai dance, Malaysian Teh Tarik, handcraft workshops and cooking classes. Furthermore, around 60 food stalls at “Yummy Food Zone” will showcase a rich array of creative local street food, snacks and other international gourmet to entice appetites.

On-site and Online Hot Deals
Surrounding the central theme of “Nutritious Delicacies, Healthy Life”, this year’s carnival will house five thematic zones, namely “Health and Organic Zone”, “Leisure Food Zone”, “Catering Equipment Zone”, “Yummy Food Zone” and “Southeast Asian Themed Zone”.  From street food, processed food to dried seafood, from household products, electrical goods to kitchenware, there must be something new for everyone to discover. What’s more, all of these will be available at attractive discounts up to 90% off and prices as low as $1. People who enjoy shopping and hunting for good deals should not miss this opportunity.

To cater to the needs of online shopaholics and busy Hongkongers, CMA will extend for the first time the hot offers of the carnival to one of the largest online shopping malls HKTVMall. A variety of early bird discounts, including “$1 admission ticket” and “Crazy Sale Up to 90% Off” will be rolled out on HKTVMall during 20 and 26 October, i.e. one week before the carnival.  During the carnival period, customers who shop online with the Hong Kong Food Carnival’s special page on HKTVMall can get the same discounts or promotional offers as those available in the on-site carnival.
A Packed Programme of Entertainment
Another “can’t miss” highlight of the carnival will be cooking demonstrations by star chefs. Mr Hsu said, “We are glad to have Mr Lee Ga-Ding (李家鼎) as our Promotion Ambassador.  He will give a live demonstration of how to cook traditional Cantonese cuisines.  It will surely become the centerpiece in the carnival.” Culinary demonstrations are also presented by renowned chefs胡忠興, Alex Ling and 李耀佳.

Hosting the Halloween costume contest and parade on 31 October has been a tradition of the carnival, and this year is no exception. There will also be magic performance, juggling, music performance, health talks, Chinese opera, game booths and hands-on workshops. 

New Green and Convenience Measures
This year’s carnival also provides added convenience to visitors. Apart from mobile payments service provided by AliPay and WeChat Pay, CMA introduces online ticketing and the Octopus Access Control.  Mr Hsu said, “The new ticketing measures can eliminate wasteful paper tickets and time-consuming queuing for buying tickets onsite. People can also get a wide variety of coupons and enter lucky draws if they buy tickets online.”

To make the event more environmentally sustainable, CMA introduces a number of new green measures to encourage exhibitors and visitors to reduce distributing and using one-off or disposable containers, utensils, bottles and straws. A special scheme is launched to encourage exhibitors in “Yummy Food Zone” to offer special discounts for customers if they use their own containers.  Other measures include putting water dispensers at the venue for visitors and exhibitors to use for free; making cutlery utensils and containers available for sale at the information counter; and encouraging visitors to use electronic coupons, electronic admission tickets or use Octopus Access.
The carnival will be open from 11:30am to 9pm daily. Admission tickets are $5 each (free admission for children under 1 meter in height, citizens over the age of 65, and persons with disabilities). Tickets can be purchased online from the official website from 15 October.  People can also get the detailed information about the carnival and exhibitors easily on the same website.

CMA Second Vice President cum Chairman of the CMA Exhibition Services Limited Mr Marvin Hsu introduced the details of the Hong Kong Food Carnival 2018.

The Promotional Ambassador Lee Ka Ding (middle) demonstrated his cooking skills in the press conference. Next to him are CMA Second Vice President cum Chairman of the CMA Exhibition Services Limited Mr Marvin Hsu (right) and CMA First Vice President cum Vice Chairman of the CMA Exhibition Services Limited Dr Allen Shi (left)

CMA Second Vice President cum Chairman of the CMA Exhibition Services Limited Mr Marvin Hsu (4th from left), CMA First Vice President cum Vice Chairman of the CMA Exhibition Services Limited Dr Allen Shi (4th from right); Vice President Mr Ng Ching Wun (3rd from right), Dr Wong Chun (2nd from right), Dr Lo Kam Wing (2nd from left), Mr Ng Kwok On (1st from left), The Promotional Ambassador Lee Ka Ding (3rd from left) and Chief Executive Officer of CMA Mr Raymond L M Young (1st from right) officiated at the kick off ceremony.