Branding to Win Seminar 2023: Embrace the Sustainable Era of “ESG + Branding”

The surging trend of ESG trend is reshaping the business landscape. For brands, embracing ESG is not just an image project to catch up with fashion; it also represents an emerging force that revolutionise traditional thinking and opens up a new dimension for the creation and advancement of brand value.

In order to assist local companies to better understand the concepts and practices of ESG and its impacts on brand management, the Hong Kong Brand Development Council (BDC), the Trade and Industry Department (TID), the Hong Kong Trade Development Council (HKTDC) and the Chinese Manufacturers’ Association of Hong Kong (CMA) are joining hands to organise a seminar with the theme “Embrace the Sustainable Era of ‘ESG + Branding”

Description: - ESG-Empowered Strategies for Uplifting Brand Value 
(Speaker: Prof. Carlos Lo, Director of CBS at CUHK Business School)

- ESG Planning : Holding the Key to Sustainable Branding
(Mr Albert WK Lee, Partner, Climate Change and Sustainability Services, EY)

- Unlock the Power of ESG Marketing
(Speaker: Mr. Rudi Leung, Founder and Director of Hungry Digital)

- ESG + “Maxim”: Branding with a Beautiful Heart
(Speaker: Theresa Tang, Head of Business, Maxim's Cake and Other Subsidiary Brands of Hong Kong Maxim's Group)

- ESG + “b-MOLA”: More than Clean Air 
(Speaker: Dr. Cathy Jim, Director and Chief Technology Officer of RHT Industries)

30 August 2023 (Wed)

Time: 2:30 p.m. - 5:00 p.m.
Address: HKTDC SME Centre
Fee: Free
Language: Cantonese