Seminars
The tidal wave of “New-Quality Productivity” is sweeping across Hong Kong, providing new impetus and inspiration to the City’s economic development. The core value of the “New-Quality Productivity” lies in innovation, high quality and sustainability, which dovetail with the key concepts of brand development.
In order to assist local companies to better understand the new thinking of “Brand + New-Quality Productivity” and how it could be incorporated into brand strategies and operation, the Hong Kong Brand Development Council (BDC), the Trade and Industry Department (TID), the Hong Kong Trade Development Council (HKTDC) and the Chinese Manufacturers’ Association of Hong Kong (CMA) are joining hands to organise a seminar with the theme “Unleashing the New-Quality Branding Force”.
| Description: | - In Search of New-quality DNA for Hong Kong Brands (Speaker : Dr Sherriff Luk, Professor of Marketing Emlyon Business School) - Brand Experience in the Digital Era (Speaker : Ir Prof Alan Lam, Founder and CEO Sengital Limited) - ESG as Drive for Brand Sustainable Growth (Speaker : Dr Keith Chau, Senior Consultant of Continuing Education Office, The Hong Kong Polytechnic University) - Brand-New Force: PARKnSHOP’s O+O Transformation with New Brand Identity (Speaker : Ms Freda Ng, Managing Director of PARKnSHOP) - Brand-New Force: How a Former Manufacturer Tells a good “HK Farmer Story” (Speaker : Mr Hung Chung Li, General Manager, Shun Hing Industrial International Limited) |
| Date: | 30 September (Mon) |
| Time: | 2:30 p.m. - 5:00 p.m. |
| Address: | The HKTDC SME Centre |
| Fee: | Free |
| Language: | Cantonese |
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